3. Organizing Your Information
Singularity is almost invariably a clue.
The Boscombe Valley Mystery
You have collected a lot of information. Organizing the
information can be the most challenging part of building your information product. First,
decide what you want your report to say, and who the target audience should be. Examining
the information that you have collected will help you decide what you want to communicate.
You are now an expert on the subject. What do you want to accomplish
with your newfound knowledge? What is your goal? How do you want to effect the behavior of
your readers? How do you want them to fell? How do you want to effect their decisions? Do
you simply want to increase their knowledge about your topic?
Based on your goal(s), establish a story or sequence to how the information will be
presented. Think about how you can present the information to best accomplish your goals.
If you are making a web site or hypertext product such as a Hyperstudio stack, you can
present the information in a variety of ways through hypertext links. This will also help
you to organize the information that you have collected.